FOR IMMEDIATE RELEASE
16 October 2025
Melbourne, Australia – Lonsec Research and Ratings is pleased to announce the appointment of Anna Schofield as Head of Sales, effective 15 October 2025. Schofield brings over 25 years of experience working in financial services distribution and strategic client engagement roles. Prior to joining Lonsec, Schofield held senior distribution roles at Challenger and AMP. She will lead the sales effort across the Lonsec Research and Ratings business.
This appointment marks the completion of CEO Lorraine Robinson’s leadership team, following a series of strategic hires across marketing, operations, and product. The new leadership structure is designed to drive innovation, deepen adviser relationships, and expand Lonsec’s market presence.
Quote from Lorraine Robinson, Chief Executive Officer, Lonsec Research and Ratings:
“Anna’s appointment is a pivotal moment for Lonsec. Her deep understanding of the advice landscape and passion for client success make her the ideal person to lead our sales strategy. With our leadership team now in place, we’re ready to deliver the next phase of growth and value for our clients.”
RELEASE ENDS
Anna Schofield, Head of Sales, Lonsec Research and Ratings
For media enquiries, please contact:
Felicity Nicholson
Head of Marketing, Lonsec Research and Ratings
felicity.nicholson@lonsec.com.au
About Lonsec Research and Ratings
Lonsec Research and Ratings includes Lonsec Research, iRate, and SuperRatings. We are Australia’s leading investment research and insights business, providing financial advisers and institutions with access to high-quality research across managed funds, listed securities, and superannuation products. Through our integrated platform, iRate, we deliver deep qualitative insights, advanced analytics, and practical tools that support better investment decision-making. SuperRatings specialises in delivering market-leading data and insights to the superannuation industry.
Lonsec is part of the ASX-listed Generation Development Group (ASX:GDG).
Issued by Lonsec Research Pty Ltd ABN 11 151 658 561 AFSL 421 445 (Lonsec Research). Generation Development Group Limited ABN 90 087 334 370 is the parent company of Lonsec Research.
Warning: Past performance is not a reliable indicator of future performance. Any advice is General Advice without considering the objectives, financial situation and needs of any person. Before making a decision, read the PDS and consider your financial circumstances or seek personal advice. Disclaimer: Lonsec Research gives no warranty of accuracy or completeness of information in this document, which is compiled from information from public and third-party sources. Opinions are reasonably held by Lonsec Research at compilation. Lonsec Research assumes no obligation to update this document after publication. Except for liability which can’t be excluded, Lonsec Research, its directors, officers, employees and agents disclaim all liability for any error, inaccuracy, misstatement or omission, or any loss suffered through relying on the document or any information. ©2025 Lonsec Research Pty Ltd. All rights reserved. This report may also contain third party material that is subject to copyright. To the extent that copyright subsists in a third party it remains with the original owner and permission may be required to reuse the material. Any unauthorised reproduction of this information is prohibited.
