I want financial advisers to recommend my fund with confidence

Allow financial advisers to recommend your products with Investment Options Ratings

In a compliance-heavy environment, financial advisers must justify their investment recommendations and demonstrate their best interest duty when providing investment advice. By having your investment options rated by Lonsec, you provide advisers with the essential tools to fully understand your investment process, match your products to their clients’ needs, and fulfill their best interest duty.

This comprehensive understanding not only aids in member retention but also drives member acquisition. Ensure your fund stands out by partnering with Lonsec for comprehensive investment options ratings.

Lonsec ratings definitions

The rating system designates financial products under the categories of Highly Recommended, Recommended, Investment Grade, Fund Watch, Redeem and Screened Out. These ratings reflect Lonsec’s degree of conviction in the financial products’ ability to generate risk adjusted returns in line with relevant objective.

Highly Recommended

The Highly Recommended rating indicates that Lonsec has very strong conviction the financial product can generate risk adjusted returns in line with relevant objectives. The financial product is considered a preferred entry point to this asset class or strategy.

Recommended

The Recommended rating indicates that Lonsec has strong conviction the financial product can generate risk adjusted returns in line with relevant objectives. The financial product is considered an appropriate entry point to this asset class or strategy.

Investment Grade

The Investment Grade rating indicates that Lonsec has conviction the financial product can generate risk adjusted returns in line with relevant objectives. However, if applicable, Lonsec believes the financial product has fewer competitive advantages than its peers.

Get started today

Contact us today to find out how an investment option rating can help your fund be recommended with confidence.

Want to find out about Lonsec’s ratings process and research philosophy?

Our team of highly skilled analysts work directly with you to determine your fund’s capabilities and ability to meet your investment objectives. Contact us to learn more about how we engage with you throughout our ratings process and research philosophy.

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Important information: Any express or implied rating or advice is limited to general advice, it doesn’t consider any personal needs, goals or objectives.  Before making any decision about financial products, consider whether it is personally appropriate for you in light of your personal circumstances. Our business model is not structured to support direct clients who do not have a relationship with a financial adviser. We recommend you obtain and consider the Product Disclosure Statement for each financial product and seek professional personal advice before making any decisions regarding a financial product.

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