How managed accounts enhance the advice value proposition
Managed accounts have become a popular way for financial advisers to scale their investment solutions and achieve greater efficiency and regulatory compliance.
But advisers are also starting to realise how powerful managed accounts are in transforming client conversations and giving them a greater stake in the advice process. Managed accounts have shifted advice from a time-intensive, admin-dominated business to one focused on objectives, client education and communication.
By outsourcing the investment side of advice to a professional portfolio manager, advisers can demonstrate their commitment to an objectives-based approach that avoids conflicts of interest, draws on a wide range of quality investment products, and incorporates high-conviction ideas.