Super Funds

I want to understand how my fund sits against the industry

SuperRatings offers unparalleled research, ratings, data, tools and insights, providing the superannuation industry with the tools and intelligence required to build value for their members and reach their strategic goals.

Our mission is to close the information divide between super funds and their members and create a stronger superannuation industry that benefits all Australians.

I want to showcase my fund’s ratings and awards logos

SuperRatings’ ratings and awards logos provide crucial unbiased third-party validation of your fund’s capabilities to members and prospective members.

To maximise the impact of these accolades, clients also obtain a ratings and awards marketing guide to effectively leverage the logos. Consider utilising the logos throughout various marketing mediums such as your website and other multi-channel advertisements to increase awareness and engagement.

I want to unlock value for my members through innovation and market insights

We help clients understand what drives their value, which areas offer the best growth potential and how financial product offerings can be optimised across different segments. With superior analysis, supported by a vast array of industry data, we are well placed to help funds and employers navigate the complexities of our industry. Our market views are regularly sought by funds, service providers, key industry stakeholders and employers.

I want financial advisers to recommend my fund with confidence

In a compliance-heavy environment, financial advisers must justify their investment recommendations and demonstrate their best interest duty when providing investment advice. By having your investment options rated by Lonsec, you provide advisers with the essential tools to fully understand your investment process, match your products to their clients’ needs, and fulfill their best interest duty. 

AdviserConnect streamlines engagement between super funds and advisers, fostering transparency and certainty in member outcomes. Integrated into Lonsec’s iRate^® portal, it facilitates efficient collaboration and information sharing. This integration simplifies adviser challenges, providing valuable insights into fund offerings and exceptional services, essential for meeting best interest duties and recommending super funds confidently.